Farfetch Announces FarfetchOS, a Tech and Fashion Event to Unveil Store of The Future

Tuesday, April 11, 2017 — On 12 April 2017, Farfetch, the online platform to shop the world’s greatest selection of luxury, will host an invitation-only event for 200 of the world’s leading luxury retailers and brands to unveil Store of The Future. The pioneering business unit has developed technology set to revolutionise luxury fashion.  

José Neves, Founder and CEO of Farfetch commented: “The e-commerce model that most companies embraced until now needs to change to become much more customer-centric. The future of luxury fashion – we believe – will involve to a large extent the physical store, where 9 out of 10 transactions still take place. But the future of the physical store will be augmented by digital platforms. At this intersection of physical and digital retail, many new customer-focused unique experiences are suddenly made possible; at FarfetchOS we will reveal a series of such experiences in partnership with some of the world’s luxury super-brands”

Putting the customer at the centre of the retail experience, Store of the Future is a unique and adaptable suite of emerging technologies set to change the way brands and retailers interact with their customers online and offline. Whether capturing physical interactions in the store or knowing the customer across all their channels, Store of the Future will enable brands and retailers to drive growth and champion innovation. The data driven discipline that has driven growth, efficiency and personalisation online is now ready to be adopted offline, all underpinned by the Farfetch platform.   

Held in London at the Design Museum, the event will be a day of major unveilings and future thinking to drive change and demonstrate innovation. A panel of industry icons will discuss ways in which disruptive innovation is influencing and shaping the industry and share thoughts on compelling new insights into the emerging behaviours of the Millennial customer –a demographic who grow more important and discerning by the day and are leading the way in defining the consumer of the future.

Notes to editors

For more information about FarfetchOS please visit: www.farfetchos.com

To enquire about attending the conference please email: enquiries@farfetchos.com

For more information on Farfetch please contact: press@farfetch.com