Farfetch Announces FarfetchOS, a Tech and Fashion Event to Unveil Store of The Future

On 12 April 2017, Farfetch, the online platform to shop the world’s greatest selection of luxury, will host an invitation-only event for 200 of the world’s leading luxury retailers and brands to unveil Store of The Future. The pioneering business unit has developed technology set to revolutionise luxury fashion.  

José Neves, Founder and CEO of Farfetch commented: “The e-commerce model that most companies embraced until now needs to change to become much more customer-centric. The future of luxury fashion – we believe – will involve to a large extent the physical store, where 9 out of 10 transactions still take place. But the future of the physical store will be augmented by digital platforms. At this intersection of physical and digital retail, many new customer-focused unique experiences are suddenly made possible; at FarfetchOS we will reveal a series of such experiences in partnership with some of the world’s luxury super-brands”

Putting the customer at the centre of the retail experience, Store of the Future is a unique and adaptable suite of emerging technologies set to change the way brands and retailers interact with their customers online and offline. Whether capturing physical interactions in the store or knowing the customer across all their channels, Store of the Future will enable brands and retailers to drive growth and champion innovation. The data driven discipline that has driven growth, efficiency and personalisation online is now ready to be adopted offline, all underpinned by the Farfetch platform.   

Held in London at the Design Museum, the event will be a day of major unveilings and future thinking to drive change and demonstrate innovation. A panel of industry icons will discuss ways in which disruptive innovation is influencing and shaping the industry and share thoughts on compelling new insights into the emerging behaviours of the Millennial customer –a demographic who grow more important and discerning by the day and are leading the way in defining the consumer of the future.

Notes to editors

For more information about FarfetchOS please visit: www.farfetchos.com

To enquire about attending the conference please email: enquiries@farfetchos.com

For more information on Farfetch please contact: press@farfetch.com 



About Farfetch

Farfetch is the online platform to shop the world’s greatest selection of luxury. The e-commerce platform partners with the world’s best luxury boutiques and brands, located from Tokyo to Toronto and from Milan to Miami. This unique business model guarantees an unparalleled range of pieces to shop; from established luxury brands to the most interesting new designers and one-of-a-kind styles.

Founded in 2008 by the Portuguese entrepreneur José Neves, Farfetch is translated in 9 languages and services customers as a website and on-the-go app, making it easier than ever to shop luxury fashion. Offices are found in 11 cities globally and Farfetch express ships from partners to over 190 countries worldwide.

In 2015 Farfetch developed proprietary business units Farfetch Black & White and Store of the Future to provide key technology and business solutions for brands and retailers to facilitate growth and champion innovation. The Brand also added renowned London boutique Browns to its portfolio in 2015.

In May 2016 Farfetch secured a Series F round of investment of US $110 million, led by new investors Temasek, IDG Capital Partners and Eurazeo with existing investor Vitruvian Partners also participating in the round. The company is currently valued at over US $1 billion.