Sandrine Deveaux Biography

Managing Director Farfetch Store of the Future

Sandrine is at the helm of Farfetch’s retail innovation vision ‘Store of the Future’, as well as consumer product proposition across all touch points of Farfetch.com.

She is responsible for developing, executing and rolling out new, in-store technologies across Farfetch’s community of retail partners. Sandrine and her team are focused on developing a pioneering mix of technology that will shape the retail experience of the future.

Deveaux’s marketing, omni-channel and e-commerce expertise was honed in her previous roles at Harvey Nichols as multi-channel director and director of marketing and ecommerce at Matchesfashion.com. Sandrine also previously held roles at AOL and Bloomberg Media. She graduated from French business school ISC and holds a master’s degree in Technology from ESSEC.

About Farfetch

Farfetch is the online platform to shop the world’s greatest selection of luxury. The e-commerce platform partners with the world’s best luxury boutiques and brands, located from Tokyo to Toronto and from Milan to Miami. This unique business model guarantees an unparalleled range of pieces to shop; from established luxury brands to the most interesting new designers and one-of-a-kind styles.

Founded in 2008 by the Portuguese entrepreneur José Neves, Farfetch is translated in 9 languages and services customers as a website and on-the-go app, making it easier than ever to shop luxury fashion. Offices are found in 11 cities globally and Farfetch express ships from partners to over 190 countries worldwide.

In 2015 Farfetch developed proprietary business units Farfetch Black & White and Store of the Future to provide key technology and business solutions for brands and retailers to facilitate growth and champion innovation. The Brand also added renowned London boutique Browns to its portfolio in 2015.

In May 2016 Farfetch secured a Series F round of investment of US $110 million, led by new investors Temasek, IDG Capital Partners and Eurazeo with existing investor Vitruvian Partners also participating in the round. The company is currently valued at over US $1 billion.